Cultural Strategy & Innovation Consulting.

We bridge tradition with technology to create authentic connections across markets.

Interactive Digital Marketing Clients & Partners

Cultural strategy that delivers measurable business results.

  • Austin Innovator Award

    IDM founder Anh Lan Pham was recognized as an Innovator Under 25 for pioneering work that bridges emerging technologies with cultural storytelling. Her innovative approach to AR experiences and digital preservation has established new benchmarks in how brands authentically connect with diverse audiences while driving measurable engagement across platforms.

    - Austin Business Journal

  • Strategic Community Development

    “IDM transformed how we engage our community. They helped us develop and launch our first-ever digital literacy program connecting Vietnamese seniors with technology, plus created bilingual wellness initiatives that grew from zero to 500+ participants. Their grant writing expertise secured the funding that made these programs possible - over $175,000 that we wouldn't have accessed otherwise.”

    - President of VACAT

  • Program Leadership & Management

    IDM was selected to develop and execute our Austin mentorship program, overseeing 300+ mentors and mentees across multiple cohorts. They produced showcase events, facilitated professional development workshops, and created strategic networking experiences that delivered measurable career advancement for participants.

    - Creative Futures Collective / Soho House Austin

  • AR Brand Experience Development

    “IDM created an innovative AR try-on experience that perfectly captured our sustainability ethos while reaching hundreds of thousands of users during NYFW. The virtual try-on technology allowed customers to experience our collections digitally, reducing waste while enhancing brand engagement."

    -NWKO

  • Top 1% of TikTok AR Effect House Creators

    Recognized as Top 1% of creators with over 19M+ users worldwide, placing IDM among the platform's most successful AR creators for innovative cultural storytelling through interactive technology.

    -TikTok Effect House